Unfortunately, our Christian State of Nagaland is a leader in tobacco use. But why is this so? For many years now it has been observed that tobacco consumption among the Nagas has increased. Today it has become a socially accepted habit. Who can blame our children for taking tobacco when parents themselves indulge in such habits? According to the recent studies, it was found (not surprisingly) that tobacco use by parents and close friends was positively associated with young people’s current tobacco use. Also because it is not categorized as an ‘illegal substance’ tobacco in its various forms and manifestation has become ubiquitous. Attempts made to ban such items as gutkha has also failed. And even if we are to successfully enforce such a ban on a single item, what about cigarettes, beedis and kaini (chewing tobacco). Tobacco in various forms is a favourite in government offices, within the police force, colleges and even schools. Also because of its easy availability and given that it is inexpensive (unlike drugs and foreign liquor) it is part of the common man’s diet whether it is in the villages or urban areas. The popular ‘Pan shop’ in every nook and corner of the State ensures easy access. There is no regulation of any sort and so even children can easily buy them.
The fight against tobacco consumption is not going to be easy. But we need to do something about this killer habit. Tobacco control and its enforcement must be bolstered. We need to do more to create mass awareness on the ill effects of tobacco consumption. The State Health & Family Welfare Department should design appropriate messages both in English and local dialects and undertake awareness campaign across the State. This should be done not just on the occasion of World No Tobacco Day but much beyond. Different mass forums can also be identified such the Church, schools, colleges, festivals, youth events, road-shows etc. to disseminate information on the killer substance. According to a recent data made available during the year 1999, India reportedly spent Rs 27,761 crore for treatment of tobacco-related diseases whereas the Government of India earned Rs. 6,018 crore as Excise Duty from tobacco products in the same year. Clearly even the business side of tobacco use is nothing compared to the greater cost involved in the health and well being of human life itself. This is one bad habit we must kick.