Tribal jewellery from northeast

Adi-Kriti jewellery. (Photo: IANS)

NEW DELHI: If you're tired of typical jewellery and are looking for something different and exotic - you're in luck. An exclusive range of gold jewellery inspired by the tribal culture of northeast has been launched in the capital.

Conceptualized by the Kolkata-based Resource India Pvt Ltd 'Adi-Kriti', the jewellery brand is being retailed in Delhi and will be launched in other parts of north India by Jetha Bhai Zaveri - a jewellery company.Talking about the association, Vimal Bhai of Jetha Bhai Zaveri told IANS that at a time when people are opting for western designs, they were offering something cultural and tribal.

"Each piece from this collection has a specific tale to tell. There are some designs that are in the shape of clouds with rain droplets on them," Bhai said at the launch of 'Adi-Kriti' here Wednesday.

The range has designs from the wildlife of Assam, clouded hills and valleys of Meghalaya, exotic flora and fauna of Arunachal Pradesh and other states as well.The range has everything from anklets to neck pieces and from earrings to bangles.

"The range has a collection of daily wear jewellery as well as jewellery meant for special occasions," Bhai said.